This represents a huge investment for the company, which started 20 years ago in a basement in Washington, DC. These tools, combined with three apps Under Armour has purchased in recent years, provide the most comprehensive ecosystem of fitness products yet made. The company also is updating Record, its mobile app, making it a 24/7 real-time barometer of your fitness and health. The centerpiece of that bet is a $400 kit, announced today, called Healthbox, that provides a scale, an activity tracker wearable, and a chest strap for measuring your heart rate. It's betting that technology doesn't exist solely to make us lazy, to bring everything to our door with the push of a button. The company is betting on the notion that the right hardware, the biggest dataset, a lot of machine learning, and powerful motivational tools can make everyone better, faster, and stronger. To do that, it's turning human performance into a big data problem.

Under Armour was founded on a simple idea: Make athletes better.

Under armour food tracker app